Press & Media
Press resources, company information, and media contact details for WanderWise.
Press & Media
Page Title: Press — WanderWise Meta Description: Press resources, company facts, and media contact information for WanderWise, the travel intelligence brand for adults 55+. Last Updated: February 2026
Company Boilerplate
For use in press releases, media mentions, and partner communications.
Short Boilerplate (50 words)
WanderWise is the travel intelligence brand for Americans 55 and older. Through plain-English education, personalized credit card strategy, and a done-for-you concierge service, WanderWise helps accomplished adults unlock the hidden travel value in rewards they've already earned. Learn more at wanderwiseguide.com.
Standard Boilerplate (100 words)
WanderWise is the travel intelligence brand and concierge service purpose-built for Americans 55–75. Founded in [year], WanderWise addresses a $48 billion market gap: tens of billions in credit card rewards go unredeemed every year, and the demographic most likely to have large untouched balances — accomplished adults who've held rewards cards for decades — is the one least served by the existing points and miles ecosystem. WanderWise combines trusted educational content, personalized card recommendations, and a done-for-you booking service to help its members travel more and spend less. The brand reaches [X] subscribers through its weekly newsletter and serves [X] premium members and concierge clients. Learn more at wanderwiseguide.com.
Extended Boilerplate (200 words)
WanderWise is the travel intelligence brand and concierge service purpose-built for Americans 55–75. The company was founded on a simple insight: an estimated $48 billion in credit card rewards go unredeemed in the United States every year — and the people most affected are accomplished adults who've held rewards cards for decades, spending consistently on everyday purchases, while the entire points industry speaks to an audience half their age.
WanderWise fills that gap with a three-tier model. Free subscribers receive a weekly newsletter and access to a plain-English content library covering credit card rewards, destination guides, and award booking strategies — all written without jargon, without pressure, and without the assumption that readers already know the basics. Premium members receive personalized card recommendations, monthly points audits, and priority deal alerts. Concierge clients hand over the complexity entirely: WanderWise audits their rewards, builds an optimal travel plan, and books everything on their behalf.
The brand serves a market of 73 million Baby Boomers who control $78 trillion in wealth and spend $327 billion annually on travel — yet have no dedicated resource for maximizing the rewards they've already earned. WanderWise is the first brand to occupy the intersection of boomer-focused audience, points education, and done-for-you service.
Learn more at wanderwiseguide.com.
Fact Sheet
| Company Name | WanderWise |
| Founded | [Year] |
| Headquarters | [City, State] |
| Founder & CEO | [Founder Name] |
| Website | wanderwiseguide.com |
| Category | Travel Intelligence / Personal Finance / Media |
| Target Audience | Americans aged 55–75 (Baby Boomers and older Gen X) |
| Business Model | Credit card affiliate commissions, premium membership ($19/month), concierge service ($99/month), travel booking commissions |
| Tagline | "Travel more. Spend less. Know better." |
Key Market Statistics
These statistics are sourced from public research and are available for use in press coverage. Attribution appreciated.
| Statistic | Source |
|---|---|
| $48 billion in credit card rewards go unredeemed annually in the U.S. | Industry estimates, 2024 |
| 73 million Baby Boomers live in the United States | Federal Reserve, 2024 |
| $78.3 trillion in wealth controlled by Boomers (~52% of all U.S. wealth) | Federal Reserve Survey of Consumer Finances, 2024 |
| $327 billion spent annually on travel by adults 55+ | AARP 2024 Travel Trends Report |
| $6,900 — average annual travel spend for adults 60+ | AARP 2024 Travel Trends Report |
| 749 — average credit score for adults 65+ (highest of any age group) | Federal Reserve, 2024 |
| 87% of adults 65+ hold at least one credit card | Federal Reserve, 2024 |
| 70–75% of U.S. adults 55–75 use Facebook regularly | Pew Research Center / Sprout Social, 2024–2025 |
| 40%+ of boomer trips involve grandchildren (multigenerational travel) | AARP 2024 Travel Trends Report |
Company Milestones
Update this section as milestones are achieved.
| Date | Milestone |
|---|---|
| [Month Year] | WanderWise founded |
| [Month Year] | Website and newsletter launched |
| [Month Year] | Travel Score Quiz launched |
| [Month Year] | [X] email subscribers reached |
| [Month Year] | Premium membership launched |
| [Month Year] | Facebook community reaches [X] members |
| [Month Year] | Concierge service launched |
| [Month Year] | [X] subscribers reached |
| [Month Year] | First [press feature / partnership / award] |
Founder Information
[Founder Name] — Founder & CEO
[Insert medium bio from founder_bio.md]
Headshot available for download: [Link to high-resolution headshot]
Headshot specifications:
- High-resolution JPEG (minimum 2000 x 2000px)
- Professional, warm, approachable — consistent with brand tone
- Available in color and black-and-white versions
- Credit line: "Photo courtesy of WanderWise" (no photographer credit required)
Brand Assets for Download
All assets are available for editorial use. Please do not alter logos, colors, or proportions.
| Asset | Format | Download |
|---|---|---|
| WanderWise Logo — Primary (full color) | SVG, PNG (transparent) | Download |
| WanderWise Logo — Dark (navy on transparent) | SVG, PNG | Download |
| WanderWise Logo — Light (ivory/white on transparent) | SVG, PNG | Download |
| WanderWise Icon Mark (W compass) | SVG, PNG, ICO | Download |
| Founder Headshot — Color | JPEG (2000 x 2000px) | Download |
| Founder Headshot — Black & White | JPEG (2000 x 2000px) | Download |
| Brand Color Palette | Download | |
| Product Screenshots (website, quiz, email) | PNG (assorted) | Download |
| Brand Fact Sheet (printable) | Download |
Logo Usage Guidelines:
- Maintain minimum clear space equal to the height of the lowercase "a" in the wordmark
- Minimum display size: 100px wide (digital) or 1 inch (print)
- Do not stretch, rotate, distort, or recolor the logo
- Do not place on busy photographic backgrounds without a semi-transparent backing
- Full guidelines available in our Brand Voice & Style Guide
Sample Coverage Angles
We welcome press inquiries on any of these topics. [Founder Name] is available for interviews, quotes, and expert commentary.
The $48 Billion Blind Spot Why tens of billions in credit card rewards go unused — and why Baby Boomers are disproportionately affected.
The Travel Rewards Generation Gap How the points and miles industry accidentally excluded its most valuable customers.
Done-For-You vs. DIY: A New Model for Travel Rewards Why accomplished adults want a trusted advisor, not another blog post.
The Psychology of Permission Why affluent retirees feel guilty about spending on travel — and what it takes to change that.
Multigenerational Travel on Points How grandparents are using rewards to fund family trips (40%+ of boomer trips include grandchildren).
Facebook's Most Undervalued Audience The 55+ demographic spends more, clicks more, and costs less to reach. Why most advertisers ignore them anyway.
Press Contact
For media inquiries, interview requests, and press materials:
Email: press@wanderwiseguide.com Phone: [Phone number — placeholder] Response time: We respond to all press inquiries within 24 hours on business days.
[Founder Name] is available for:
- Print and digital interviews
- Podcast appearances
- TV and radio segments
- Expert commentary on travel rewards, boomer travel trends, and credit card strategy
- Conference keynotes and panel discussions
Social Media
| Platform | Handle | URL |
|---|---|---|
| Facebook Page | @WanderWise | facebook.com/wanderwise |
| Facebook Group | WanderWise Community | facebook.com/groups/wanderwise |
| @wanderwise | instagram.com/wanderwise | |
| YouTube | WanderWise | youtube.com/@wanderwise |
| WanderWise | linkedin.com/company/wanderwise | |
| X (Twitter) | @wanderwise | x.com/wanderwise |
All information on this page is current as of [date]. For the most up-to-date statistics, milestones, and assets, please contact press@wanderwiseguide.com.
Want to learn more?
For media inquiries, contact us at press@wanderwiseguide.com
Contact Press Team