Press & Media

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Company Boilerplate

For use in press releases, media mentions, and partner communications.

Short Boilerplate (50 words)

WanderWise is the travel intelligence brand for Americans 55 and older. Through plain-English education, personalized credit card strategy, and a done-for-you concierge service, WanderWise helps accomplished adults unlock the hidden travel value in rewards they've already earned. Learn more at wanderwiseguide.com.

Standard Boilerplate (100 words)

WanderWise is the travel intelligence brand and concierge service purpose-built for Americans 55-75. Founded in 2026, WanderWise addresses a $48 billion market gap: tens of billions in credit card rewards go unredeemed every year, and the demographic most likely to have large untouched balances — accomplished adults who've held rewards cards for decades — is the one least served by the existing points and miles ecosystem. WanderWise combines trusted educational content, personalized card recommendations, and a done-for-you booking service to help its members travel more and spend less. Learn more at wanderwiseguide.com.

Extended Boilerplate (200 words)

WanderWise is the travel intelligence brand and concierge service purpose-built for Americans 55-75. The company was founded on a simple insight: an estimated $48 billion in credit card rewards go unredeemed in the United States every year — and the people most affected are accomplished adults who've held rewards cards for decades, spending consistently on everyday purchases, while the entire points industry speaks to an audience half their age.

WanderWise fills that gap with a three-tier model. Free subscribers receive a weekly newsletter and access to a plain-English content library covering credit card rewards, destination guides, and award booking strategies — all written without jargon, without pressure, and without the assumption that readers already know the basics. Premium members receive personalized card recommendations, monthly points audits, and priority deal alerts. Concierge clients hand over the complexity entirely: WanderWise audits their rewards, builds an optimal travel plan, and books everything on their behalf.

The brand serves a market of 73 million Baby Boomers who control $78 trillion in wealth and spend $327 billion annually on travel — yet have no dedicated resource for maximizing the rewards they've already earned. WanderWise is the first brand to occupy the intersection of boomer-focused audience, points education, and done-for-you service.

Learn more at wanderwiseguide.com.

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Fact Sheet

Company Name	WanderWise
Founded	2026
Headquarters	New York, NY
Founder	WanderWise Team
Website	wanderwiseguide.com
Category	Travel Intelligence / Personal Finance / Media
Target Audience	Americans aged 55-75 (Baby Boomers and older Gen X)
Business Model	Credit card affiliate commissions, premium membership ($19/month), concierge service ($67 one-time report), travel booking commissions
Tagline	"Travel more. Spend less. Know better."

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Key Market Statistics

These statistics are sourced from public research and are available for use in press coverage. Attribution appreciated.

Statistic	Source
$48 billion in credit card rewards go unredeemed annually in the U.S.	Industry estimates, 2024
73 million Baby Boomers live in the United States	Federal Reserve, 2024
$78.3 trillion in wealth controlled by Boomers (~52% of all U.S. wealth)	Federal Reserve Survey of Consumer Finances, 2024
$327 billion spent annually on travel by adults 55+	AARP 2024 Travel Trends Report
$6,900 — average annual travel spend for adults 60+	AARP 2024 Travel Trends Report
749 — average credit score for adults 65+ (highest of any age group)	Federal Reserve, 2024
87% of adults 65+ hold at least one credit card	Federal Reserve, 2024
70-75% of U.S. adults 55-75 use Facebook regularly	Pew Research Center / Sprout Social, 2024-2025
40%+ of boomer trips involve grandchildren (multigenerational travel)	AARP 2024 Travel Trends Report

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Sample Coverage Angles

We welcome press inquiries on any of these topics. Our team is available for interviews, quotes, and expert commentary.

The $48 Billion Blind Spot Why tens of billions in credit card rewards go unused — and why Baby Boomers are disproportionately affected.

The Travel Rewards Generation Gap How the points and miles industry accidentally excluded its most valuable customers.

Done-For-You vs. DIY: A New Model for Travel Rewards Why accomplished adults want a trusted advisor, not another blog post.

The Psychology of Permission Why affluent retirees feel guilty about spending on travel — and what it takes to change that.

Multigenerational Travel on Points How grandparents are using rewards to fund family trips (40%+ of boomer trips include grandchildren).

Facebook's Most Undervalued Audience The 55+ demographic spends more, clicks more, and costs less to reach. Why most advertisers ignore them anyway.

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Press Contact

For media inquiries, interview requests, and press materials:

Email: press@wanderwiseguide.com Response time: We respond to all press inquiries within 24 hours on business days.

Our team is available for:

• Print and digital interviews
• Podcast appearances
• TV and radio segments
• Expert commentary on travel rewards, boomer travel trends, and credit card strategy
• Conference keynotes and panel discussions

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Logo Usage Guidelines

• Maintain minimum clear space equal to the height of the lowercase "a" in the wordmark
• Minimum display size: 100px wide (digital) or 1 inch (print)
• Do not stretch, rotate, distort, or recolor the logo
• Do not place on busy photographic backgrounds without a semi-transparent backing

For brand assets, logos, and headshots, contact press@wanderwiseguide.com.

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All information on this page is current as of February 2026. For the most up-to-date information, please contact press@wanderwiseguide.com.